Born This Way Flawless Coverage Natural Finish Foundation

4.5 (207)
$45.00
28 colors

Product details

Web ID: 2274158

Oil-free foundation offering medium-to-full natural coverage in 35 shades for a flawless match and a perfect finish. Infused with: Coconut Water which aids in delicately replenishing skin's moisture levels. Hyaluronic Acid which gives a smoother, more youthful appearance. This oil-free foundations masterfully diffuses the line between makeup and skin. Coverage so undetectable, they'll think you were Born This Way. Available in new shades so more girls (and guys) can own their pretty and have flawless 'I woke up like this' skin.

  • Product Features

    • 100% said this foundation blurred their imperfections
    • 100% said this foundation made their skin look absolutely perfect
    • 97% said this foundation provided natural coverage
    • Medium-to-full undetectable coverage
    • Oil-free
    • Hydrating
    • Non-comedogenic
    • Coconut Water: aids in delicately replenishing skin's moisture levels
    • Alpine Rose: helps empower skin's health and resilience
    • Hyaluronic Acid: gives a smoother, more youthful appearance
    • Tip:
    • For 'I Woke Up Like This' perfection, apply from center of the face outward and blend. Build to full coverage by layering as needed.
    • Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.
    • Cruelty-Free

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • California customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.5/5

207 star ratings & reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

6 years ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Great Foundation

This is the second time I buy this foundation. Because i simply love how it feels on ky skin, the coverage is amazing.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

6 years ago
What is your age?50-60
What is your gender?Female
How often do you shop at macys.com?Occasionally
What is your make-up style?Natural
What is your skin tone?Dark
What is your skin type?Combination
What is your eye color?Brown
Where did you purchase this item?In-store

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Great Foundation!

Love, love, love this foundation! The color is absolutely a perfect match for my complexion! It looks like my skin, only better. My skin looks so dewy and glowy! I highly recommend this item. With 40 or more shades, you're sure to find your perfect match too!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

6 years ago

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Doesn't have any coverage

Doesn't have enough coverage. Only good thing it is good for oily skin

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

6 years ago
What is your age?40-49
What is your gender?Female
How often do you shop at macys.com?Frequently
What is your make-up style?Glam
What is your skin tone?Light
What is your skin type?Dry
What is your eye color?Brown
Where did you purchase this item?In-store

Best foundation for mature skin

This is the second time that I buy this foundation I don’t know why I made the mistake of trying different brands even expensive ones they didn’t work for me I now I’m back to my favorite foundation now I ‘m 46 yrs old and I can say that it’s one of my best foundation that I have

Recommends this product

6 years ago
What is your age?18-24
What is your gender?Female
How often do you shop at macys.com?Occasionally
What is your make-up style?Glam
What is your skin tone?Medium
What is your skin type?Oily
What is your eye color?Brown
Where did you purchase this item?Online

Would recommend

This foundation has great coverage and one of the best longwear foundations I’ve tried. I have oily skin and did give a nice matte finish that I like. With that being said I know this will be a foundation that I will use for special occasions. I did expect a little more of the foundation because of all the hype over it but overall I was satisfied with the results.

Recommends this product

6 years ago

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Unsatisfied

I did not like this foundation because it was very oily, not full coverage, and excessively light weight. It also made me break out since it was too oily. Do not recommend, especially in the summer.

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

6 years ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Best Foundation Ever!

Very creamy, easy to blend and long-lasting foundation

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Recommends this product

7 years ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

great product

Great product would repurchase it and recommend it to others

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product