- Aluminum-free
- Cruelty Free
- Dye Free
- Fragrance-free
- Gluten Free
- Hypo-allergenic
- Mindfully Made
- Mineral Oil-free
- Natural Beauty
- Oil Free
- Organic
- Paraben-free
- Petroleum-Free
- Phthalate-free
- Silicone-free
- Sulfate-free
- Talc-free
- Waterproof
- Asian American & Pacific Islander Owned & Founded
- Asian American & Pacific Islander-owned
- Black Owned
- Black Owned & Founded
- LGBTQ Owned & Founded
- Women Owned
- Women Owned & Founded
- AbsoluteJOI by Dr. Anne
- AVYA
- BABOR
- Benefit Cosmetics
- Blind Barber
- Bobbi Brown
- Borghese
- butter LONDON
- Caudalie
- CHANEL
- Clé de Peau Beauté
- DBTS Skin Bar
- DERMAdoctor
- Dolce Glow by Isabel Alysa
- Fekkai
- FOREO
- GEORGETTE KLINGER
- Hey Honey
- IGK Hair
- KOA LIFE
- Koh Gen Do
- Lovinah Skincare
- MAC
- Mario Badescu
- Michael Todd Beauty
- Mischo Beauty
- Naturally Serious
- NUDESTIX
- Origins
- SK-II
- SMD Cosmetics
- SUNDÃRI
- TONYMOLY
- Well People